Advertising and Marketing: What’s the Diff?

Advertising and Marketing are concepts that a lot of people consider the same, selling a product or service to the marketplace. But, they’re distinct concepts and understanding the difference is important to make sure you give the right attention to each. We’ll break down the two concepts so you can clearly approach both advertising and…

3 Easy SEO Tips to Get on the 1st Page of Google

SEO (Search Engine Optimization) is one of the most crucial pieces in business today. Ninety percent of prospects use the Internet to find what they’re looking for; so it’s hard to sell your service or product if they can’t find you online. SEO is the process of optimizing your company’s website to be found through search engines…

4 Types of eMail Messaging to Seal the Sale

One of my favorite subjects: eMail messaging and marketing!  This is the MOST EFFECTIVE single tactic available.  Absolutely every single person you want to do business with has an email address and uses it – possible exception would be hospice care.  An email address is a unique identifier and 1 to 1 relationship to every…

Is Instagram Vital for Business? 5 Reasons Why We Say YES

Digital marketing is presently ruling the business world. More notably, social media marketing has grown to be a very important tool to achieve targeted results.  By now almost all small and large business’ are succeeding because they understand the significant importance of internet marketing and the necessity of a strong online presence for their website. Organizations use…

8 Mobile Marketing Tips to Increase Business

8 Mobile Marketing Tips to Increase Business If you take a quick glance around – virtually anywhere you go – you’ll see that everyone has a smartphone. The sad truth is, even kids have their own devices nowadays. Did you know that there are nearly 3.5 billion unique mobile users. By the end of 2017,…

6 Key Benefits of Online Marketing ~ Share with Your Clients

Six Key Benefits of Online Marketing ~ Looking to remind your clients why they need experts developing their digital strategy?  Happy to help, here you go. Online Marketing is a crucial part of business nowadays, because of its alignment with consumer behaviors and the way we make buying decisions today. A number of studies done…

Is Voice Search the Future of Local Marketing?

Is Voice Search the Future of Marketing? Pull up your phone and ask your virtual assistant a question. Take a look at the results. What do you see? Depending on what you asked, you’ll either see local results for businesses or web pages that match your query. Is your potential customer or client finding you…

Inbound Marketing: 5 Compelling Reasons to Get on Board Now

5 Reasons Why Inbound Marketing is Key to Your Marketing Strategy You’ve most likely heard about inbound marketing, and how it’s crucial to your marketing strategy. However, do you understand the compelling reasons? Are you dragging your feet on joining the recent phenomenon called Inbound Marketing?  If so, you should check out why you cannot…

The Secret to a Successful Lead Magnet? Lead Scoring

Your marketing automation software is installed and ready to go. Now, it’s time to create your tripwire or lead magnet. Where do you start, however? That’s a question that largely depends your goals, who your target audience is and vigorous A/B testing; however, it’s been shown that the best type of lead magnets are things…

Press Release Recipe: The 6 Ingredients You Must Have

When it’s time to launch your product or service, you want to spread the word far and wide. One of the best ways to do that is through a press release; though having to write one may give a product/service innovator pause. The biggest reason for this? Toiling over the many things you have to…