Author Archives: Evan Magor

What Data Should Go Into a Digital Marketing Report?

When you’re responsible for tracking so many digital marketing metrics, there’s always going to be the million dollar question hanging over your head: “What data should go in my report?” Today, we’re tuning in to an article written by agency … Read More

How to Create Marketing Reports That Engage

Every time that we speak to an agency, we ask the same question: “Do your clients read your reports?” And the answer is almost always: “We have no idea, it doesn’t seem like it.” These reports typically contain loads of … Read More

Navigating the Top 3 Risks of Client-Side Staff Turnover

Client-side Turnover Turnover of a key position at your client’s organization – whether your agency’s direct point of contact or another senior business leader – presents a significant risk to the relationship, but as is so often the case, with … Read More

Top 10 Digital Marketing Conferences in 2018

Top 10 Digital Marketing Conferences in 2018 MarTech MarTech crosses Management, Marketing, and Technology, empowering future and present executives the parallel attributes of these three disciplines.  Leading speakers disclose their expert analysis in this software-powered marketing domain we live in today.  … Read More

Proving to the Client That You Really “Get” Them – Key Practice #3

(This is the last in a series of three articles on agency client retention.) Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the agency does not really understand them.  If the agency’s … Read More

Proving to the Client That You Really “Get” Them – Key Practice #2

(This is the second in a series of three articles on agency client retention.) Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the agency does not really understand them.  If the agency’s … Read More

Proving to the Client That You Really “Get” Them – Key Practice #1

Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the ad agency does not really understand them.  If the agency’s work is not reflecting what the client knows and believes about their brand, … Read More

Facebook Pixel: Leverage data and Improve sales

Facebook Pixel: What is it and how does it work? Facebook pixel is the new popular kid on the block and rightfully so! The facebook pixel enables a deep dive into what users are doing on your site.  This pixel … Read More

Chatbots: The What, Why and How to Build Your Own for FREE without Coding

What is a Chatbot? According to Wikipedia, “A chatbot is a computer system that conducts conversation via auditory or textual methods.”  Chatbots are also known as talkbot, chatterbot, bot, IM bot, interactive agent or artificial conversational entity. Google, Facebook and Microsoft bet big on … Read More

Social Media 101: Your Guide to the BEST Social Media Marketing

Social Media 101 – How To GROW Your SMB Business Into An Enterprise Level Organization. Welcome to Social Media for Business 101! Regardless of whether you are a newbie looking to make a splash in the current scheme of things … Read More