A Guide to Improving Your Local SEO: Get Ranked Locally

A Guide to Improving Your Local SEO Whether you have a single storefront or a nationally based chain, a local SEO strategy is critical to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results. Search engines depend on signals…

Customer Acquisition Know-How: Generating Targeted Leads

Generate Targeted Leads For Your Business With These Easy Tips Do you feel like you’re wasting time, money and energy on marketing campaigns that never seem to pay off? A lot of digital marketers do. Unless your marketing strategy includes targeted advertising, you might be wasting time, money and energy on marketing campaigns that may…

Marketing Campaign Planning Know-How

Marketing campaign planning In todays’ post we’re going to show you techniques and examples of how to plan and execute effective integrated marketing campaigns to attract more potential buyers/visitors to your sites, allowing them to engage with your brand. Marketing Campaign Planning – A Quick Guide Marketing campaign planning success factors: “If you build it,…

8 Critical Link Building Tactics to Increase Off-Page SEO

Link Building is one of the many ingredients in the SEO recipe.  While all of these tactics are great to boost you, you should understand SEO prior diving in, as some links can harm you.  Your links must be relevant in topic and nature or Google will detect spam link building / black hat strategies…

How to Identify What Keywords Your Potential Customers are Using to Search

A large piece of the Inbound Marketing puzzle is SEO and content. At the center of those pieces are keywords. When digital marketing companies put together campaigns, strategies, and content calendars, they are often asked, How can you tell people are using or searching for certain keywords or keyword phrases? So, What Is A Keyword/Keyword…

Content Marketing: 5 Steps to That Will Grow Your Business

Content Marketing Strategies Searching  for  a  new  way  to  get  more  people  to  your  site  and  convert  them  into  leads? How  Are  You  Currently  Getting  Traffic to  Your  Website? Getting  traffic  to  your  site  is  not  as  seamless  as  you  may  think.  Your  name  can  easily get  lost  in  a  saturated  online  market.  Content  marketing  makes  it  easier  to  get discovered.  Content marketing has also been coined Inbound Marketing to attract folks to you through inviting them in with valuable information. In  today’s  modern  world,  individuals  and  businesses  conduct  research  before  making  a buying  choice far beyond just asking a friend, in fact asking a friend may be the first step to determining which brands to research.  Do  you  know  what  people  find  online  when  they  search  your  name  or brand? Provide  value  to  your…

Advertising and Marketing: What’s the Diff?

Advertising and Marketing are concepts that a lot of people consider the same, selling a product or service to the marketplace. But, they’re distinct concepts and understanding the difference is important to make sure you give the right attention to each. We’ll break down the two concepts so you can clearly approach both advertising and…

3 Easy SEO Tips to Get on the 1st Page of Google

SEO (Search Engine Optimization) is one of the most crucial pieces in business today. Ninety percent of prospects use the Internet to find what they’re looking for; so it’s hard to sell your service or product if they can’t find you online. SEO is the process of optimizing your company’s website to be found through search engines…

4 Types of eMail Messaging to Seal the Sale

One of my favorite subjects: eMail messaging and marketing!  This is the MOST EFFECTIVE single tactic available.  Absolutely every single person you want to do business with has an email address and uses it – possible exception would be hospice care.  An email address is a unique identifier and 1 to 1 relationship to every…

Is Instagram Vital for Business? 5 Reasons Why We Say YES

Digital marketing is presently ruling the business world. More notably, social media marketing has grown to be a very important tool to achieve targeted results.  By now almost all small and large business’ are succeeding because they understand the significant importance of internet marketing and the necessity of a strong online presence for their website. Organizations use…