Inbound Marketing: 5 Compelling Reasons to Get on Board Now

5 Reasons Why Inbound Marketing is Key to Your Marketing Strategy You’ve most likely heard about inbound marketing, and how it’s crucial to your marketing strategy. However, do you understand the compelling reasons? Are you dragging your feet on joining the recent phenomenon called Inbound Marketing?  If so, you should check out why you cannot…

The Secret to a Successful Lead Magnet? Lead Scoring

Your marketing automation software is installed and ready to go. Now, it’s time to create your tripwire or lead magnet. Where do you start, however? That’s a question that largely depends your goals, who your target audience is and vigorous A/B testing; however, it’s been shown that the best type of lead magnets are things…

Press Release Recipe: The 6 Ingredients You Must Have

When it’s time to launch your product or service, you want to spread the word far and wide. One of the best ways to do that is through a press release; though having to write one may give a product/service innovator pause. The biggest reason for this? Toiling over the many things you have to…

Marketing Automation and Why You Should Get on Board

Customers lining up to get your highly sought after product or service?  Servers failing due to the overwhelming demand?  It used to be that easy with a handful of brands in the market.  As our world matures and brands multiply, we have to be better, more sophisticated and deftly with our marketing strategy and initiatives….

How-To Leverage Facebook LIVE in Marketing Strategy

Did you know that using Facebook LIVE can get you a boost in organic views immediately?  Because this is so new and intriguing to viewers, Facebook is giving more exposure to LIVE than traditional posts. This means your friends and suggested organic posts will get more impressions of your Facebook LIVE than an image post or…

Facebook Advertising is a Must-Have Marketing Tactic

Facebook is the leader of social media, with nearly 68% of U.S. adults using the social media platform. And more than 76% of people check Facebook daily. That’s a lot of eyeballs, and it’s one of the many reasons that you need to invest in Facebook ads to promote your product, service and content.  Facebook is also…

The Silver Bullet: Email Marketing is the Single Most Accessible Contact Method

Have You Embraced Email Marketing? Let’s be upfront: Too many businesses still aren’t using email marketing.  This is surprising as it’s a single access point that all adults have.  Not everyone participates in social, not everyone gets their media from the same outlets. Even though, as Direct Marketing Association reports, U.S. businesses can see an…

Social Media Best Practices for 2017 – Don’t be Left Behind

More than 75% of U.S. consumers are on social media. More and more people are seeing their news, videos, photos and advertisements on Facebook, Twitter, Instagram, etc. That means your social media marketing strategy must be one of your top priorities. You have to go where the people are. So how do you navigate the…

Visual Content, The Ultimate Marketing Tool

When you see a post on Facebook or Twitter, what captures your attention first? The text, or the coinciding visual? If you said the visual, you’re right! In fact, 30 percent of our brains go to processing visual information, according to Discover Magazine. And we’re more likely to remember visuals over other forms of content…

Top 10 Social Media Conferences 

It’s a fact: 85% of consumers in the United States are on a social media platform. That’s according to the MarketingSherpa Consumer Purchase Preference Survey, which also found that 58% of consumers also follow their favorite brands on social media. Knowing this,  it’s time to ask yourself a crucial question: Is your social media marketing…