8 Mobile Marketing Tips to Increase Business

8 Mobile Marketing Tips to Increase Business If you take a quick glance around – virtually anywhere you go – you’ll see that everyone has a smartphone. The sad truth is, even kids have their own devices nowadays. Did you know that there are nearly 3.5 billion unique mobile users. By the end of 2017,…

6 Key Benefits of Online Marketing ~ Share with Your Clients

Six Key Benefits of Online Marketing ~ Looking to remind your clients why they need experts developing their digital strategy?  Happy to help, here you go. Online Marketing is a crucial part of business nowadays, because of its alignment with consumer behaviors and the way we make buying decisions today. A number of studies done…

Is Voice Search the Future of Local Marketing?

Is Voice Search the Future of Marketing? Pull up your phone and ask your virtual assistant a question. Take a look at the results. What do you see? Depending on what you asked, you’ll either see local results for businesses or web pages that match your query. Is your potential customer or client finding you…

Inbound Marketing: 5 Compelling Reasons to Get on Board Now

5 Reasons Why Inbound Marketing is Key to Your Marketing Strategy You’ve most likely heard about inbound marketing, and how it’s crucial to your marketing strategy. However, do you understand the compelling reasons? Are you dragging your feet on joining the recent phenomenon called Inbound Marketing?  If so, you should check out why you cannot…

The Secret to a Successful Lead Magnet? Lead Scoring

Your marketing automation software is installed and ready to go. Now, it’s time to create your tripwire or lead magnet. Where do you start, however? That’s a question that largely depends your goals, who your target audience is and vigorous A/B testing; however, it’s been shown that the best type of lead magnets are things…

Press Release Recipe: The 6 Ingredients You Must Have

When it’s time to launch your product or service, you want to spread the word far and wide. One of the best ways to do that is through a press release; though having to write one may give a product/service innovator pause. The biggest reason for this? Toiling over the many things you have to…

Marketing Automation and Why You Should Get on Board

Customers lining up to get your highly sought after product or service?  Servers failing due to the overwhelming demand?  It used to be that easy with a handful of brands in the market.  As our world matures and brands multiply, we have to be better, more sophisticated and deftly with our marketing strategy and initiatives….

How-To Leverage Facebook LIVE in Marketing Strategy

Did you know that using Facebook LIVE can get you a boost in organic views immediately?  Because this is so new and intriguing to viewers, Facebook is giving more exposure to LIVE than traditional posts. This means your friends and suggested organic posts will get more impressions of your Facebook LIVE than an image post or…

Facebook Advertising is a Must-Have Marketing Tactic

Facebook is the leader of social media, with nearly 68% of U.S. adults using the social media platform. And more than 76% of people check Facebook daily. That’s a lot of eyeballs, and it’s one of the many reasons that you need to invest in Facebook ads to promote your product, service and content.  Facebook is also…

The Silver Bullet: Email Marketing is the Single Most Accessible Contact Method

Have You Embraced Email Marketing? Let’s be upfront: Too many businesses still aren’t using email marketing.  This is surprising as it’s a single access point that all adults have.  Not everyone participates in social, not everyone gets their media from the same outlets. Even though, as Direct Marketing Association reports, U.S. businesses can see an…