Navigating the Top 3 Risks of Client-Side Staff Turnover

Turnover of a key position at your client’s organization – whether your agency’s direct point of contact or another senior business leader – presents a significant risk to the relationship, but as is so often the case, with the risk comes opportunity. When a new key person comes on board in your client’s organization, they…

Top 10 Digital Marketing Conferences in 2018

Top 10 Digital Marketing Conferences in 2018 MarTech MarTech crosses Management, Marketing, and Technology, empowering future and present executives the parallel attributes of these three disciplines.  Leading speakers disclose their expert analysis in this software-powered marketing domain we live in today.  The overlap of marketing and technology is broken down at this conference via current…

Proving to the Client That You Really “Get” Them – Key Practice #1

Perhaps nothing signals the impending end to the agency-client relationship more than a client’s belief that the agency does not really understand them.  If the agency’s work is not reflecting what the client knows and believes about their brand, then the relationship will not last long. Since the client’s perception will define the business relationship’s…

Facebook Pixel: Leverage data and Improve sales

Facebook Pixel: What is it and how does it work? Facebook pixel is the new popular kid on the block and rightfully so! The facebook pixel enables a deep dive into what users are doing on your site.  This pixel bridges where website analytics would typically do the heavy lifting but cannot on Facebook.  Most…

Chatbots: The What, Why and How to Build Your Own for FREE without Coding

What is a Chatbot? According to Wikipedia, “A chatbot is a computer system that conducts conversation via auditory or textual methods.”  Chatbots are also known as talkbot, chatterbot, bot, IM bot, interactive agent or artificial conversational entity. Google, Facebook and Microsoft bet big on chatbots in 2016, giving us the indication that tech giants believe…

Social Media 101: Your Guide to the BEST Social Media Marketing

Social Media 101 – How To Turn Your Small Business Into A Huge Enterprise Welcome to Social Media for Business 101! Regardless of whether you are a newbie looking to make a splash in the current scheme of things or a grizzled vet who needs a quick refresher course on what’s been happening since the…

Acquisition Secrets: Test, Optimize…Lather, Rinse, Repeat

Acquisition secrets can decrease your media costs for acquiring customers, there by increasing your gross margin, stat!  With the mighty competition for the consumer dollar, we know that every penny counts.  You may not even push these pennies to your bottom line.  You may decide that improving your customer service will increase retention, so you…

Learn 7 Attribution Models and How to Use Them

Attribution Modeling is a mouthful to say and an earful to listen to.  Digital and database marketers use attribution modeling to find the most effective mathematical method of attributing value to a point on the conversion path so you can optimize and repeat thereby acquiring customers at the lowest possible cost while delivering the highest…