Facebook Pixel: Leverage data and Improve sales

Facebook Pixel: What is it and how does it work? Facebook pixel is the new popular kid on the block and rightfully so! The facebook pixel enables a deep dive into what users are doing on your site.  This pixel bridges where website analytics would typically do the heavy lifting but cannot on Facebook.  Most…

Chatbots: The What, Why and How to Build Your Own for FREE without Coding

What is a Chatbot? According to Wikipedia, “A chatbot is a computer system that conducts conversation via auditory or textual methods.”  Chatbots are also known as talkbot, chatterbot, bot, IM bot, interactive agent or artificial conversational entity. Google, Facebook and Microsoft bet big on chatbots in 2016, giving us the indication that tech giants believe…

Social Media 101: Your Guide to the BEST Social Media Marketing

Social Media 101 – How To Turn Your Small Business Into A Huge Enterprise Welcome to Social Media for Business 101! Regardless of whether you are a newbie looking to make a splash in the current scheme of things or a grizzled vet who needs a quick refresher course on what’s been happening since the…

Acquisition Secrets: Test, Optimize…Lather, Rinse, Repeat

Acquisition secrets can decrease your media costs for acquiring customers, there by increasing your gross margin, stat!  With the mighty competition for the consumer dollar, we know that every penny counts.  You may not even push these pennies to your bottom line.  You may decide that improving your customer service will increase retention, so you…

Learn 7 Attribution Models and How to Use Them

Attribution Modeling is a mouthful to say and an earful to listen to.  Digital and database marketers use attribution modeling to find the most effective mathematical method of attributing value to a point on the conversion path so you can optimize and repeat thereby acquiring customers at the lowest possible cost while delivering the highest…

4 Reasons Your Keyword Strategy is not Getting High Rankings

4 Reasons Your Keyword Strategy Isn’t Getting High Rankings One of the essential components of online marketing is the identification and use of a keyword / key word phrases that are prominent in your business’ field/market. Because online marketing is all about attracting the right customer to your site, you need to use keywords that…

A Guide to Improving Your Local SEO: Get Ranked Locally

A Guide to Improving Your Local SEO Whether you have a single storefront or a nationally based chain, a local SEO strategy is critical to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results. Search engines depend on signals…

Customer Acquisition Know-How: Generating Targeted Leads

Generate Targeted Leads For Your Business With These Easy Tips Do you feel like you’re wasting time, money and energy on marketing campaigns that never seem to pay off? A lot of digital marketers do. Unless your marketing strategy includes targeted advertising, you might be wasting time, money and energy on marketing campaigns that may…

Marketing Campaign Planning Know-How

Marketing campaign planning In todays’ post we’re going to show you techniques and examples of how to plan and execute effective integrated marketing campaigns to attract more potential buyers/visitors to your sites, allowing them to engage with your brand. Marketing Campaign Planning – A Quick Guide Marketing campaign planning success factors: “If you build it,…

8 Critical Link Building Tactics to Increase Off-Page SEO

Link Building is one of the many ingredients in the SEO recipe.  While all of these tactics are great to boost you, you should understand SEO prior diving in, as some links can harm you.  Your links must be relevant in topic and nature or Google will detect spam link building / black hat strategies…