Social Media 101: Your Guide to the BEST Social Media Marketing

Social Media 101 – How To Turn Your Small Business Into A Huge Enterprise Welcome to Social Media for Business 101! Regardless of whether you are a newbie looking to make a splash in the current scheme of things or a grizzled vet who needs a quick refresher course on what’s been happening since the…

Acquisition Secrets: Test, Optimize…Lather, Rinse, Repeat

Acquisition secrets can decrease your media costs for acquiring customers, there by increasing your gross margin, stat!  With the mighty competition for the consumer dollar, we know that every penny counts.  You may not even push these pennies to your bottom line.  You may decide that improving your customer service will increase retention, so you…

Learn 7 Attribution Models and How to Use Them

Attribution Modeling is a mouthful to say and an earful to listen to.  Digital and database marketers use attribution modeling to find the most effective mathematical method of attributing value to a point on the conversion path so you can optimize and repeat thereby acquiring customers at the lowest possible cost while delivering the highest…

4 Reasons Your Keyword Strategy is not Getting High Rankings

4 Reasons Your Keyword Strategy Isn’t Getting High Rankings One of the essential components of online marketing is the identification and use of a keyword / key word phrases that are prominent in your business’ field/market. Because online marketing is all about attracting the right customer to your site, you need to use keywords that…

A Guide to Improving Your Local SEO: Get Ranked Locally

A Guide to Improving Your Local SEO Whether you have a single storefront or a nationally based chain, a local SEO strategy is critical to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results. Search engines depend on signals…

Customer Acquisition Know-How: Generating Targeted Leads

Generate Targeted Leads For Your Business With These Easy Tips Do you feel like you’re wasting time, money and energy on marketing campaigns that never seem to pay off? A lot of digital marketers do. Unless your marketing strategy includes targeted advertising, you might be wasting time, money and energy on marketing campaigns that may…

Marketing Campaign Planning Know-How

Marketing campaign planning In todays’ post we’re going to show you techniques and examples of how to plan and execute effective integrated marketing campaigns to attract more potential buyers/visitors to your sites, allowing them to engage with your brand. Marketing Campaign Planning – A Quick Guide Marketing campaign planning success factors: “If you build it,…

8 Critical Link Building Tactics to Increase Off-Page SEO

Link Building is one of the many ingredients in the SEO recipe.  While all of these tactics are great to boost you, you should understand SEO prior diving in, as some links can harm you.  Your links must be relevant in topic and nature or Google will detect spam link building / black hat strategies…

How to Identify What Keywords Your Potential Customers are Using to Search

A large piece of the Inbound Marketing puzzle is SEO and content. At the center of those pieces are keywords. When digital marketing companies put together campaigns, strategies, and content calendars, they are often asked, How can you tell people are using or searching for certain keywords or keyword phrases? So, What Is A Keyword/Keyword…

Content Marketing: 5 Steps to That Will Grow Your Business

Content Marketing Strategies Searching  for  a  new  way  to  get  more  people  to  your  site  and  convert  them  into  leads? How  Are  You  Currently  Getting  Traffic to  Your  Website? Getting  traffic  to  your  site  is  not  as  seamless  as  you  may  think.  Your  name  can  easily get  lost  in  a  saturated  online  market.  Content  marketing  makes  it  easier  to  get discovered.  Content marketing has also been coined Inbound Marketing to attract folks to you through inviting them in with valuable information. In  today’s  modern  world,  individuals  and  businesses  conduct  research  before  making  a buying  choice far beyond just asking a friend, in fact asking a friend may be the first step to determining which brands to research.  Do  you  know  what  people  find  online  when  they  search  your  name  or brand? Provide  value  to  your…