Customer Acquisition Know-How: Generating Targeted Leads

Generate Targeted Leads For Your Business With These Easy Tips

Do you feel like you’re wasting time, money and energy on marketing campaigns that never seem to pay off? A lot of digital marketers do. Unless your marketing strategy includes targeted advertising, you might be wasting time, money and energy on marketing campaigns that may never pay off and we’re here to help.

Fortunately for you, it’s easy to run targeted ad campaigns these days.

Google Display AD’s

The key component to boosting online marketing ROI (Return On Investment) is qualified targeting. By targeting the individuals who are most likely to need your services, advertising dollars are now used far more efficiently.

In addition, you might be better off skipping display ads entirely since the average click rate for those campaigns is 0.1 percent, unless you’re really willing to put effort into targeting.

It only takes a little time and effort to target your ad campaigns effectively using the Google Display Network. To get a great value on the ads you run via mobile apps, for instance, you can choose the specific apps your ad will run on.

Now, instead of running ads on games or other apps that potential clients or customers are unlikely to use, our team at Deftly suggest that you elect to run ads only on news apps. Furthermore, you can also use Google Display Network manual placement capabilities to run your ads on specific online videos, webpages and RSS feeds.

Targeted Facebook Ads

Facebook advertising campaigns also have great return on investment, but they need to be done correctly in order to get that ROI. To get the

best results with your Facebook ads, our team of experts suggest that you make the most of Facebook’s targeting capabilities.

If you really want to maximize your Facebook marketing ROI, Deftly recommends that you get as specific as possible with your location-based targeting.

Don’t advertise to people based on ZIP code alone. Instead, advertise to people in specific and targeted neighborhoods.

Reviews As Social Proof

There’s one final thing to focus on when redirecting your online marketing efforts for maximum ROI: business reviews.

Once you’ve managed to obtain the attention of potential clients via targeted advertisements, your business reviews have the potential to either make or break those prospects’ desire to reach out.

Furthermore, you’ll have a much easier time pulling in warm leads if your business has plenty of five-star reviews. Reviews provide most potential clients with the social proof they need to give you or one of your agents a shot.

Unfortunately, just one poor review can cost you a drastic amount of business, so Deftly advises that you aim to provide exceptional service to each and every client or customer.

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