Author Archives: Evan Magor

Acquisition Secrets: Test, Optimize…Lather, Rinse, Repeat

Acquisition secrets can decrease your media costs for acquiring customers, there by increasing your gross margin, stat!  With the mighty competition for the consumer dollar, we know that every penny counts.  You may not even push these pennies to your … Read More

Learn 7 Attribution Models and How to Use Them

Attribution Modeling is a mouthful to say and an earful to listen to.  Digital and database marketers use attribution modeling to find the most effective mathematical method of attributing value to a point on the conversion path so you can … Read More

4 Reasons Your Keyword Strategy is not Getting High Rankings

One of the essential components of online marketing is the identification and use of a keyword / key word phrases that are prominent in your business’ field/market. Because online marketing is all about attracting the right customer to your site, … Read More

A Guide to Improving Your Local SEO: Get Ranked Locally

A Guide to Improving Your Local SEO Whether you have a single storefront or a nationally based chain, a local SEO strategy is critical to driving more prospects through your doors. By optimizing specific parts of your site, you increase … Read More

Customer Acquisition Know-How: Generating Targeted Leads

Generate Targeted Leads For Your Business With These Easy Tips Do you feel like you’re wasting time, money and energy on marketing campaigns that never seem to pay off? A lot of digital marketers do. Unless your marketing strategy includes … Read More

Marketing Campaign Planning Know-How

Marketing campaign planning In todays’ post we’re going to show you techniques and examples of how to plan and execute effective integrated marketing campaigns to attract more potential buyers/visitors to your sites, allowing them to engage with your brand. Marketing … Read More

8 Critical Link Building Tactics to Increase Off-Page SEO

Link Building is one of the many ingredients in the SEO recipe.  While all of these tactics are great to boost you, you should understand SEO prior diving in, as some links can harm you.  Your links must be relevant … Read More

How to Identify What Keywords Your Potential Customers are Using to Search

A large piece of the Inbound Marketing puzzle is SEO and content. At the center of those pieces are keywords. When digital marketing companies put together campaigns, strategies, and content calendars, they are often asked, How can you tell people … Read More

Content Marketing: 5 Steps to That Will Grow Your Business

Content Marketing Strategies Searching  for  a  new  way  to  get  more  people  to  your  site  and  convert  them  into  leads? How  Are  You  Currently  Getting  Traffic to  Your  Website? Getting  traffic  to  your  site  is  not  as  seamless  as  you  may  think.  Your  name  can  easily get  lost  in  a  saturated  online  market.  Content  marketing  makes  it  easier  to  get discovered.  Content marketing has also been coined Inbound Marketing to attract folks to you through inviting them in with valuable information. In  today’s  modern  world,  individuals  and  businesses  conduct  research  before  making  a buying  choice far beyond just asking a friend, in fact asking a friend … Read More

Advertising and Marketing: What’s the Diff?

Advertising and Marketing are concepts that a lot of people consider the same, selling a product or service to the marketplace. But, they’re distinct concepts and understanding the difference is important to make sure you give the right attention to … Read More