Content Marketing Strategies
Searching for a new way to get more people to your site and convert them into leads?
How Are You Currently Getting Traffic to Your Website?
Getting traffic to your site is not as seamless as you may think. Your name can easily
get lost in a saturated online market. Content marketing makes it easier to get
discovered. Content marketing has also been coined Inbound Marketing to attract folks to you through inviting them in with valuable information.
In today’s modern world, individuals and businesses conduct research before making a
buying choice far beyond just asking a friend, in fact asking a friend may be the first step to determining which brands to research. Do you know what people find online when they search your name or
Provide value to your online prospects and your client base by blogging and posting
content. You do this with content marketing. Through content marketing, you are building a relationship with your customer and showing you care. For example, Tide sells laundry detergent and a host of spin off products we associate with, “clean”. Valuable content for their customer base would include home-hacks, “How to get grease out of carpet” or “Kid friendly and clean car tips”.
Choose the Right Content to Write About
Content is more than just trying to sell. Write about an assortment of different topics.
Deftly recommends that you consider writing the following types of posts:
● How to
● Best ways
● Tips and tricks
● Mistakes to avoid
● Top list
These types of posts create value as a whole. Creating an informational blog with
valuable content grows your client base in a very cost efficient, organic manner. Remember to continually observe and learn about your target market so you are in touch with the “needs” for information.
Headlines That Work
Be sure to know that words matter! The exact same creative imagery with different words can yield wildly different results. I have personally witnessed 150% difference in response rate based on words with the exact same imagery.
Be sure to know the power of YOU versus the power of ME or WE. You should always focus on YOU more than we or me. Also to learn these strategies above and beyond reading about them – you should test your words as well. When placing ads for your content – place 3 ads with different headlines; once you find the best result, push your marketing budget there.
Save your headlines that work and note the commonality as you are documenting what your customers respond to – you can also google swipe files to find what has worked for others.
Content Medium Variation
Not only can you write content, but you can also take any subject and turn it into a fun method of information consumption. Media has turned into a a giant sand box of fun – one article can be turned into all of these different media and engagement opportunities.
- Press Releases
- Slide Shows
- Did You Know’s?
- Fill-in-the-blank (Mad Lib style)
- Shout Outs
We typically suggest that you make sure that if you’re thinking about other
content, that it’s educational and rarely promotional. Rule of thumb, your relationship with your customer and prospect should be 80% valuable and relevant content and 20% selling.
Do your research about the topic you’re writing about and ensure that you have plenty of
knowledge and experience in the area covered.
Sell content, experience and knowledge — not your product or service!
Write Content Outside of Your Industry
You always want to consider getting your name out there. A more professional term is
spreading brand awareness.
What content do you write outside of your industry? Think about talking about
challenges potential customers or clients face before purchasing your product or
Think outside the box! For example:
● 5 websites to meet new people and network in Orange County, CA
● 5 best school districts in Mission Viejo, CA
● 5 finance challenges you must plan for when moving to California
Writing content outside of your industry helps spread brand awareness and opens
channels of communication between you and your potential clients; be sure there is tangential relevance as you are not a newspaper
Promote Your Content The Right Way
A problem many an assortment of people face — is promotion and timing. If you’re
looking to grow your client base, then master timing and content promotion.
What are the appropriate times to post? According to Social Media Today :
● Facebook : Between 10 a.m. and 4 p.m. Monday through Thursday
● Twitter : Between 1 p.m. and 3 p.m. Monday through Thursday
● LinkedIn : Focus on posting before and after business hours — 7 a.m. to 9 a.m.
and 5 p.m. to 6 p.m. Tuesday through Thursday
● GooglePlus: 9 a.m. to 11 a.m. on workdays
● Pinterest : This is the one social network you should focus on posting during
weekday evenings and on the weekends, specifically 2 p.m. to 4 p.m. and 8 p.m.
to 1 a.m. on weekdays, and the best time to pin items on Pinterest is on Saturday
Additionally, we recommend that you try to keep your content on a set schedule. If
you’re putting content on Facebook around 10 p.m., then keep it like that. That way your
followers or fans will know that they can expect a post from you at a consistent time.
Ultimately, content marketing creates trust with your clients or customers. As tough as
competition is in your industry market, content marketing can help easily set you apart
Tell us about a content marketing initiative that propelled your brand to the next level.