Social Media 101: Your Guide to the BEST Social Media Marketing

Social Media 101 – How To Turn Your Small Business Into A Huge Enterprise Welcome to Social Media for Business 101! Regardless of whether you are a newbie looking to make a splash in the current scheme of things or a grizzled vet who needs a quick refresher course on what’s been happening since the…

Customer Acquisition Know-How: Generating Targeted Leads

Generate Targeted Leads For Your Business With These Easy Tips Do you feel like you’re wasting time, money and energy on marketing campaigns that never seem to pay off? A lot of digital marketers do. Unless your marketing strategy includes targeted advertising, you might be wasting time, money and energy on marketing campaigns that may…

Marketing Campaign Planning Know-How

Marketing campaign planning In todays’ post we’re going to show you techniques and examples of how to plan and execute effective integrated marketing campaigns to attract more potential buyers/visitors to your sites, allowing them to engage with your brand. Marketing Campaign Planning – A Quick Guide Marketing campaign planning success factors: “If you build it,…

Content Marketing: 5 Steps to That Will Grow Your Business

Content Marketing Strategies Searching  for  a  new  way  to  get  more  people  to  your  site  and  convert  them  into  leads? How  Are  You  Currently  Getting  Traffic to  Your  Website? Getting  traffic  to  your  site  is  not  as  seamless  as  you  may  think.  Your  name  can  easily get  lost  in  a  saturated  online  market.  Content  marketing  makes  it  easier  to  get discovered.  Content marketing has also been coined Inbound Marketing to attract folks to you through inviting them in with valuable information. In  today’s  modern  world,  individuals  and  businesses  conduct  research  before  making  a buying  choice far beyond just asking a friend, in fact asking a friend may be the first step to determining which brands to research.  Do  you  know  what  people  find  online  when  they  search  your  name  or brand? Provide  value  to  your…

Advertising and Marketing: What’s the Diff?

Advertising and Marketing are concepts that a lot of people consider the same, selling a product or service to the marketplace. But, they’re distinct concepts and understanding the difference is important to make sure you give the right attention to each. We’ll break down the two concepts so you can clearly approach both advertising and…

Inbound Marketing: 5 Compelling Reasons to Get on Board Now

5 Reasons Why Inbound Marketing is Key to Your Marketing Strategy You’ve most likely heard about inbound marketing, and how it’s crucial to your marketing strategy. However, do you understand the compelling reasons? Are you dragging your feet on joining the recent phenomenon called Inbound Marketing?  If so, you should check out why you cannot…

The Silver Bullet: Email Marketing is the Single Most Accessible Contact Method

Have You Embraced Email Marketing? Let’s be upfront: Too many businesses still aren’t using email marketing.  This is surprising as it’s a single access point that all adults have.  Not everyone participates in social, not everyone gets their media from the same outlets. Even though, as Direct Marketing Association reports, U.S. businesses can see an…

Visual Content, The Ultimate Marketing Tool

When you see a post on Facebook or Twitter, what captures your attention first? The text, or the coinciding visual? If you said the visual, you’re right! In fact, 30 percent of our brains go to processing visual information, according to Discover Magazine. And we’re more likely to remember visuals over other forms of content…

Don’t Miss Out on Podcasts in Your Marketing Strategy

Adding Podcasts to Your Marketing Strategy Do you listen to podcasts? You might have heard of the one podcast that put the whole field on the map: Serial. Other popular podcasts include This American Life, Welcome to Night Vale, or WTF with Marc Maron. You can find podcasts in every genre, from fiction, nonfiction, comedy,…

The Best Marketing Campaigns of 2016, Part II

Looking back, we might all consider 2016 a crazy year. When it comes to marketing campaigns, however, it was a great. Continuing from the last blog, here’s part II of the best marketing campaigns of 2016. Xbox Design Lab Instagram Posts Instagram can be difficult for brands to master. You have to capture the visual…